The sizzling hot and sour soup along with egg fried rice and chicken cashew nuts is a favorite Chinese food for every person. These staple dishes are light to eat and are filled with the nutrition needed for the human body. Their unique variations across cultures have made them more popular as every country adds its local touch to them.
Whether it the American version or the Indian street food one, Chinese food is beloved by all. Food brands use Chinese takeout boxes to pack delicious food items. This blog will share some of the marketing ideas that brands can follow for their Chinese takeout packaging.
Marketing Ideas for Chinese Takeout Boxes
Brands introduce themselves in the industry via different methods. Marketing for them is vital to survive and maintain their persona. This is why it is necessary for food companies to have smart marketing ideas to sell Chinese takeaway boxes to buyers and build a strong connection with them. This section will focus on some marketing ideas that food brands can use to uplift their game in front of their rivals.
1. Promote on Social Media
One of the best marketing ideas is to promote on social media. Nowadays, all businesses have gone online. With nearly 5 million people having their handles on platforms like Facebook, Instagram, and TikTok, the race to gain a large fan following is a lot. Brands make every effort to fall on top of the “trending” list.
Food companies can market Chinese takeout boxes through these platforms. They can collaborate with influencers to promote their food items packed inside this packaging. Moreover, they host giveaways or live competitions to sell their boxes to the winners or regular buyers.
They can also add limited discounts or special offers on food items such as adding extra rice or gravy for free. Such deals make the customers excited about the brand and lead them to grab the takeout packaging.
2. Add Catchy Design
Another smart marketing idea is to use catchy designs. While the classic design of Chinese takeaway boxes has an image of the Shaolin Temple in red color, brands can use any image or color their customers like.
With the help of digital printing, they can print images having crisp and sharp results. Moreover, brands can go for funny colors like blue, orange, or yellow if their target buyers are teenagers. On the other hand, they can use black or olive color if their audience is adult individuals.
Likewise, minimal design can be used if customers prefer their boxes to remain clean. However, intricate patterns can be added for clients with such interests. Brands can even let the buyers customize their Chinese takeaway boxes.
They can allow them to add custom names, doodles, sketches, or even their images on the packaging. Font styles that are neat and stylish at the same time will make it easier for the customers to scan the info. This way, consumers will give a personal touch of their own to the boxes. This will make them form an emotional connection with the food brand.
3. Give Unboxing Moment
One more great idea is unboxing. Customers love getting surprises. And what is a better way than to give them an extra chicken piece or two spring rolls on the side? But, brands can make their unboxing moment special by adding QR codes on the Chinese takeout boxes. Upon scanning, buyers can avail of offers such as free meals, discount vouchers, or exclusive deals on their next purchase. Also, they can get a digital experience with quick recipe tutorials on how their favorite dishes are made.
Moreover, they can throw in a fortune cookie as a dessert to brighten up their day. Also, they can throw in custom thank-you notes saying “You have made our day sweeter”. For a lighter side, you can add funny lines like “This box may cause uncontrollable noodle-slurping sounds” to make the customers crack a smile.
Such little gestures will entice them to share the message with their fellows. This will create a free advertisement for the brand without making any struggle to set up billboards. Chinese takeout boxes serve as a great marketing tool in unfamiliar places. Customers tend to remember the brand that offers them a fine dining experience.
4. Offer Safer Packaging
For successful marketing of the Chinese takeout boxes, brands can make them safer for the customers. One such way is to create packaging with eco-friendly materials. Brands can opt for cardboard or Kraft paper.
Both these materials are planet-friendly and keep carbon emissions low. Moreover, Kraft paper is quite lighter on the brands’ pocket which makes it a go-to choice for many food chains. The rustic appeal of the Kraft material makes the Chinese takeaway boxes more attractive to buyers. It also helps reduce the wastage of extra resources. Brands can take a step further by adding “Did you know?” facts about sustainability or fun recycling tips on the packaging.
Moreover, they can ask the butters to bring their reusable boxes by offering loyalty points. This strategy not only saves packaging costs in the long run but also syncs the brand with eco-friendly values.
Having green boxes for their food items gives the customers relief that their eatables are wrapped in safer packaging and that they will consume food that has been prepared with this much care. This entices them to trust the brand and make repeat purchases from it over time.
Uses of Chinese Takeout Boxes
This section will discuss some of the uses of Chinese takeout boxes. Here are a few of them:
1. Plant Pots
Custom Chinese takeaway boxes can be used as pots for plants. Their sturdy structure and compact size make them ideal for small plants or herbs. Buyers can get the packaging in different sizes and shapes. The boxes can be filled with soil and other compost to create a beautiful mini garden at home. By using the takeaway boxes as pots, you will promote sustainability and a step towards making the planet greener. These DIY eco-friendly pots can be placed on windowsills, patios, or even office desks to make the surroundings refreshing. Custom Chinese takeout boxes can be made more appealing with various stickers, doodles, or even paints. Children can also pour their wildest imagination into these boxes with the help of different crayons.
2. Gift Boxes
Gifts are a way to show care and love to someone. Custom Chinese takeout boxes can be used as gift packaging. Buyers can pack various items like jewelry, trinkets, or handmade goodies. Its strong structure ensures that all the gift items are safe and sound. Some packaging comes with handles for easy carry. The boxes can be adorned with ribbons, laces, or special messages to fit any event like birthdays, weddings, or baby showers. With custom designs, rands can leave their customers inspired, making them come back for more.
3. Storing Items
Chinese takeaway boxes are used for storing good items. While smaller in size, they can snug in various items such as beads, stapler pins, rubber bands, and much more. For parents, this packaging is a practical solution to manage their kids’ school supplies or even toys. The customizable surface makes it great to put labels on them, so consumers know what they have stored inside. Despite being lightweight and durable, these boxes are pocket-friendly. Also, it is a creative way to keep the scattered items in an organized manner.
Final Words
This blog has explored some marketing ideas for Chinese takeout boxes for brands to get inspired from. From using catchy designs to adding various add-ons to give memorable unboxing moments, Chinese food packaging uplifts the brand in the market. Are you finding a reliable packaging brand to create these boxes for you? Contact Packaging Mania to get customized packaging services at a reasonable price.
